Crisis Communications Insights
Posted April 13, 2009on:
Check out this short video, Corporate Advisory Insight: Crisis Communications, by Thomson Reuters for tips and pointers on handling a crisis.
Here are a few points I learned from Arzu Cevik :
- Be proactive
Know how things work within your organization and start building relationships with the media before a crisis hits. Also, have a team of people ready to delegate important tasks to.
- Know what is going on
What is actually happening? What can we tell people? How does this affect the public and other stakeholders?
- Be consistent
Convey one simple, consistent message and be prepared to answer the tough questions.