Theory: Organizational Learning Theory
Posted April 16, 2009on:
According to Seeger, Sellnow, & Ulmer, organizations and companies “must be open to new insights, understanding, and skills while maintaining the knowledge, skill, and wisdom that have proved successful,” (p. 36).
Organizations that evolve with their changing environment will thrive. The organization will do something to try to fix a problem. If it works, then the organization learns. If it does not work, the organization alters its approach and then learns what does not work in addition to what does work.
Seeger, M. W. , Sellnow, T.L., & Ulmer, R. R. (2003). Communication and Organizational Crisis.