Crisis Communication

Theory: Organizational Learning Theory

Posted on: April 16, 2009

According to Seeger, Sellnow, & Ulmer, organizations and companies “must be open to new insights, understanding, and skills while maintaining the knowledge, skill, and wisdom that have proved successful,” (p. 36).

Organizations that evolve with their changing environment will thrive. The organization will do something to try to fix a problem. If it works, then the organization learns. If it does not work, the organization alters its approach and then learns what does not work in addition to what does work.

Source:

Seeger, M. W. , Sellnow, T.L., & Ulmer, R. R. (2003). Communication and Organizational Crisis.

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