Crisis Communication

Theory: Chaos Theory

Posted on: April 15, 2009

Communication and Organizational Crisis by Seeger, Sellnow, & Ulmer describes Chaos Theory as “loosely related principles regarding the behavior of complex and dynamic systems,” (p. 28).

According to CT, an organizations have a predictability with general trends and patterns. They also have sensitive dependence on initial conditions, meaning something very minor can impact an organization in a major way. The changes are described as bifurcation, “the flashpoint of disruption and change at which a system’s direction, character, and/or structure is fundamentally altered,” (p. 30). Any organization can have bifurcation occur at any time.

Following bifurcation is self-organization. Basically, order is attempted to be brought back to the organzation.

Source:

Seeger, M. W. , Sellnow, T.L., & Ulmer, R. R. (2003). Communication and Organizational Crisis.

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