Crisis Communication

Crisis Communications Insights

Posted on: April 13, 2009

Check out this short video, Corporate Advisory Insight: Crisis Communications, by Thomson Reuters for tips and pointers on handling a crisis.

Here are a few points I learned from Arzu Cevik :

  • Be proactive
    Know how things work within your organization and start building relationships with the media before a crisis hits. Also, have a team of people ready to delegate important tasks to.
  • Know what is going on
    What is actually happening? What can we tell people? How does this affect the public and other stakeholders?
  • Be consistent
    Convey one simple, consistent message and be prepared to answer the tough questions.
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